Ottawa University Brand Development

Ottawa University prepares professional and liberal arts graduates for lifetimes of personal significance, vocational fulfillment, and service.

Service Type: Brand strategy, messaging framework, logo design, brand guidelines

Project: Brand strategy and visual identity work celebrating the 50th anniversary of the university's flagship campus alongside its expansion into online education

Challenge: Ottawa was marking half a century of its flagship campus at the same moment it was pivoting toward digital-first education. The university needed brand positioning to stand out in a higher education market crowded with online programs competing on the same terms.

Solution: We developed a comprehensive messaging framework to guide brand positioning, articulating Ottawa's legacy of academic excellence and its evolution into today's digital-first landscape as one continuous story rather than two competing ones. We delivered a refreshed logo for the online campus to modernize its visual identity, and we updated the brand guidelines to keep the brand consistent across digital platforms and new print materials.