Chantelle George Consulting
Chantelle George Consulting (CGC) is a Black-owned, woman-owned consulting firm dedicated to community engagement and social impact. CGC identifies systemic barriers, provides actionable solutions, and empowers clients to promote equitable opportunities for all students. With a deep understanding of underserved communities and students' lived experiences, the team helps bridge community gaps by developing inclusive environments, fostering collaboration, and empowering leaders.
Service Type: Digital marketing strategy, website optimization, marketing collateral
Project: Digital marketing strategy and website optimization supporting an expanded service offering and national growth goals
Challenge: CGC was growing into new services and new markets, but its digital presence still reflected an earlier version of the firm. The work had to do two jobs at once: make the expanded offering legible to existing local audiences and position the firm credibly in front of national opportunities it hadn't competed for before.
Solution: We optimized the website to reflect the full scope of services and the firm's growth vision, then built targeted strategies to increase visibility across distinct audience segments. We also produced polished marketing materials designed to travel, giving CGC collateral that worked in local community meetings and national procurement conversations. The project resulted in positioning that supported CGC in securing a role in the NFL's Super Bowl 59 Supplier Diversity Program and a digital presence aligned to expanded services and national growth targets.
"Working with aKrewe has been a phenomenal experience. Kristen and her team executed our digital marketing and website updates for the new services and growth opportunities CG Consulting will explore this year. Specifically, aKrewe helped strategize ways to increase visibility for various target audiences and build out marketing materials that will attract new opportunities. I look forward to working with Kristen and her team to discover new ways to appeal to multiple audiences in New Orleans and nationally."
-Dr. Chantelle George, Founder and CEO of CG Consulting
About Chantelle George Consulting
Chantelle George Consulting (CGC) is a premier Black-owned, woman-owned consulting firm dedicated to community engagement and social impact. We focus on identifying systemic barriers, providing actionable solutions, and empowering our clients to promote equitable opportunities for all students, regardless of their background. With a deep understanding of underserved communities and our students' lived experiences, our team of diverse consultants helps bridge community gaps by developing inclusive environments, fostering collaboration, and empowering leaders.
